If you haven’t been following this series, I am attempting to duplicate as much of my current television viewing habits without the use of traditional CATV services. This would also include subscription television service from companies such as Comcast, Cox, Time Warner; as well as the Phone company versions nationally known as Direct TV, DISH, FIOS (Verizon) and U-Verse (AT&T). Watching TV on my PC is not my goal, even though you will recognize some of the services and programing that are geared toward that viewing medium. Dont get me wrong, there is a huge trend in watching video programing over a laptop or stationary PC. However, if you have looked at any new video components lately you have probably recognized a blending of the technology by having TV’s and DVD’s ”Ethernet Ready”.
Netflix subscriptions have grown rapidly over the past few years, from a mere 4.2 million in 2005 to a robust 19 million (est.) at 2010 year-end.
In this post, we will look at the Internet options. I have to tell you that it can be near overwhelming to review the different choices. In this current evolution, many new (and old) players are trying to find a gold mine with the killer application by trying to have the hook that catches the largest viewers. Within the discovery phase, it was apparent there two distinct target audiences with a third being a blend of the two;
- Viewers wanting to watch video and television programing from a PC or Smartphone device.
- Traditional television users wanting to view mostly traditional programing.
- Hybrid providers that are looking to capture some of both user groups.
My concentration will be #2.
This market is very hot and there are new players almost daily. It seems like I turn up another one that I didn’t see the last time I looked.
I admit, I am probably not the target demographic audience (18-35) as I am not real interested in a lot of the home-brew video’s but it seems a lot of the sites are really pulling in a lot of amature and second tier type programs. Based on the selection process (surfing their site) it can take hours of just looking for something worth watching, and you may spend more time looking for it than actually watching it. For what it’s worth, there are hundreds if not thousands of pilot programs that fail before they ever get to the traditional TV or even cable. So, even though you may find lots more choices, there can be a lot of trash to flush through. Most of these options are chasing the target audience mentioned above. This age group is a lot more mobile than I am, and at this point, setting down at the TV to watch a movie or uninterrupted program is more of what I am after. Admittedly, I do watch some videos on my PC, but it is usually more about fact-finding or how-to, with a little bit of mindless dribble:).
As figured, most of these sites are everything you don’t want them to be. Lots of commercials, flash and glitz. It reminded me of the early internet days, when web sites had lots of pop-ups and blinking bill board type ads. However, the exception was FOX. FOX was fairly straight forward. It was easy to find the schedule, most viewed shows and episodes. They too have commercials, but they don’t blast you the second you open the webpage. Kudos FOX. However, for me, the network options don’t add a lot of value as I was already planning to obtain those feeds from my outside antenna. If you have determined an exterior antenna is to expensive for your location, but you can receive digital (DSL) internet service, this would be the method to obtain the major networks, granted you will not receive any local programing. The “local affiliate” is where you get local news, weather and regional based programing only available over the airwaves or through the traditional CATV provider.
I have also found sites for TV Land, Discovery and about every known TV station you have ever viewed. Most all of them provide some form of programing, but I found more reduced or “shorts” (less than 5 minutes) than full length episodes.
The Internet Rivals: There are actually three different types in this category. 1) Services that use some type of box to get you from the Internet to you TV and, 2) subscription based streaming video and 3) PC Host Software.
Let it be known, this list is not complete as it could be a full-time job just to keep it up to date.
- Roku: Has been around since 2002 and probably has one of the largest following. They have teamed with certain subscription based providers such as NetFlix, Hulu, and Amazon. A simple solution, that works well.
- Boxee Box: Fairly new. They have been in the streaming video business for a couple of years but just this month released their own BOX by D-Link. It’s a bit more techy, but is picking up followers.
- BlockBuster TV: Instead of selling their own box, they are promoting various devices that the Blockbuster software is installed on. Their site provides a list of recommended equipment. Their model is still about renting individual videos and is priced that way. If they plan to stay in business, they will be changing this model fairly soon to match Netflix as this solution is getting the most traction.
- Slingbox: This is a bit different animal worth mentioning. Sling.com has subscription services and access to media like the others but with a twist. With a slingbox you can drive your viewing content to a mobile device, PC or TV. For example; if you want your PC to be the receiver of media content but you want to view it on your TV (or Iphone), the slingbox will redirect the content.
- Google TV: About to be released, but appears to be hitting a few bumps along the way. Logitech will provide the BOX for the solution. Goggle will be a collective medium that will allow the user to combine viewing selections of traditional TV, but also bring in YouTube type services as well as the consumers personal video/picture library. This will be a combined subscription/box service.
- Apple TV: Not new, but hitting a few bumps along the way like Goggle TV.
Subscription Based Streaming video: You will notice there is a bit of cross over between the Box solutions with the streaming services. Basically, if you want to stream video directly to your TV, you need a Box. The Box works as a cheap Internet connection dedicated to your PC, in lieu of tying up a PC (which can do the same thing). I found about 30 choices but picked the ones I found most promising based their webpage and matched my intended viewing habits. For me, I am not real interested in watching traditional TV on my PC so a lot of the internet TV choices don’t really apply, unless I wanted to go the Slingbox path. You will find a large amount of duplication (content choices) from one service to the next as they are all pretty much dealing with the same deck. To date, NetFlix appears to be the 1000 lb. gorilla and may have a slight advantage over the other services.
- Netflix: 7.99 per month. Appears to have the largest selection. You can use a Roku box as mention or a Wii, PS3, Xbox or one of the newer Blu Ray DVD players. If you keep up with the news, Netflix is having problems and have doubled their price for those that want streaming + mail out disks. I have had Netflix for about 4 months and have not been overly impressed with the content selection. I believe other players will come to bat using the Roku avenue that could either dilute or match the Netflix streaming marketshare.
- Hulu: Lots of programing is free, but premium is 7.99 per month.
- FindInternet TV: Has a fairly easy menu structure to navigate. Includes most of the common program choices. Also has some sports.
- TVneto: Much like the others but also has some live sports.
PC Host Software:
- Microsoft Media Center: Available with Windows 7, this software program is designed to allow the user to collectively bring the various websites to the PC. By looking at the software, its obvious it is geared toward large screen viewing. with limited menus and large fonts. It can use both a cable/antenna input as well as the internet. I have barely scratched the surface of this application, but it appears (with limitation) will be similar to #2 below. This is probably the top end techno geek solution, but even with a cheap PC, its still $300-$400 bucks.
- Unknown TBD: During my investigation, it became very obvious that with all of these various Internet hosting sites, there needed to be one type of collective or search engine that would allow the user to create their own programing guide without having to visit all the different sites to find it. So far, I was unable to find such application, but it probably won’t be long. UPDATE!! I found what I belive to be the closest solution to this unanswered question. Clicker allows you to look for programs and tell you the different sources to view it from. Also you can set up favorites. So far, I like it. Not perfect, but the best of what I have seen. If Clicker were to hook up with Roku; this could be the solution. If you are going the Media PC route, Clicker will be tremedous help in navigating the sea of programing.
Before I started this investigation, I really thought the winners were going to be very apparent. What I have found is that the video streaming business is very hot and becoming quite competitive with lots of big players showing up everyday. At this stage in the game, the choice made today may be good for 4-5 years as the evolution will continue at a rapid pace for now.
Next time we will see what solution I picked and review the process of installing and using it.